Who can resist HERSHEY'®S and CADBURY®    premium chocolate?

The $2 Premium Selection provides consumers with items unique to fundraising.

  • HERSHEY'S has 9 of the top 10 premium bar items, with CADBURY FRUIT & NUT Chocolate Bars ranking #1!*

  • The premium bar segment has experienced double-digit dollar sales growth over the past 2 years!*

  • Nearly 60% of the premium bar segment is represented by brands in this new assortment.*

  • The GOLDEN ALMOND brand grew at a rate of 30% faster than the confectionery category.**

  • Three-quarters of chocolate candy eaters like dark chocolate

  • More than half of the respondents describe dark chocolate as a "special treat."***

Sources: *Infoscan, Total US F/D/Mx/C, 52 weeks ending April 20, 2003 - **HCW and Infoscan, Total US F/D/Mx/C, 52 weeks ending July 14, 2002.
***A&U Study, January 2003